Brooks & Brooks are a rapidly growing independent recruitment agency that specialises in Health & Social Care. They approached Senso with a clear goal to redesign their website to better communicate their business model. This required a comprehensive sitemapping so we could confidently craft an understandable user experience, that makes sense.
We partnered with the leadership team at Brooks & Brooks to look at the competition and the wider industry that they’re operating in. Through this we discovered space that we could explore to differentiate Brooks & Brooks from the others.
We decided that creating virtual tours of Brooks & Brooks social houses to showcase the interior to local authorities, who will be potentially housing young people there. We wanted to did this to make their processes more efficient, meaning showcasing the homes can be done virtually, allowing the team to focus on the things that truly make a difference to the people they care for.
With Brooks & Brooks having two elements in their business model, the most important thing to do, which there current website didn’t do was to clearly set them apart. To do this we differentiated the two by branding them with different colour that are used within the palette.
