Feynic Technology, an emerging technology consultancy based in Glasgow, Scotland, partners with institutions, founders and investors to navigate the complex world of innovative technologies. They provide expertise in quantum computing, research and strategic insights to help clients make informed decisions about technological innovation.
As a Keystone engagement, our challenge was to translate the complexity of Feynic's sophisticated business offering into simplicity for the market, creating a digital experience that would effectively communicate their services whilst ensuring seamless user conversion.
We began with a research-first methodology through strategic workshops with Feynic's Managing Director, focusing on discovering optimal site structure, content hierarchy, and positioning strategy. This collaborative discovery process, combined with in-depth market and competitor research, revealed how we could authentically position Feynic's new website in line with their future-facing nature whilst differentiating them within the crowded technology consultancy space.
Our strategic framework centred on simplicity as the core principle. Through detailed analysis of Feynic's diverse audience, institutional decision-makers, innovative founders, and discerning investors. We developed user pathways that transformed complex emerging technologies into accessible, actionable guidance. The website strategy prioritised intuitive navigation and clear content hierarchy, ensuring each visitor type could quickly access relevant information without technical overwhelm.
The design balanced modern aesthetics with functional clarity. We created a design language that reflected Feynic's innovative yet approachable ethos, using clean layouts and purposeful typography to enhance readability of complex concepts. Interactive prototypes in Figma allowed thorough testing of user journeys, ensuring the digital branding would resonate with technology-focused audiences whilst remaining accessible to non-technical stakeholders.
Our technical approach utilised WordPress CMS for its flexibility, robustness and scalability. The development focused on responsive performance across all devices, incorporating SEO optimisation and secure functionality essential for professional credibility. We created an intuitive content management system that empowers Feynic's team to maintain and evolve their digital presence independently.
The completed website serves as a strategic business tool that effectively communicates Feynic's expertise, builds market credibility, and transforms complex technologies into clear, actionable client solutions.
