Mandem Meetup are an award-winning Charity that started with a powerful mission: creating safe spaces for men to connect and support each other's mental health. What began as just a small local WhatsApp group in Manchester needed to become something bigger - a movement that could reach men nationwide. The challenge was clear: nothing like this existed globally, creating a unique opportunity to build something truly pioneering in men's mental health support.

Since 2021, our partnership with Mandem Meetup has evolved from a Keystone project into an ongoing Nexus collaboration. Recognising the gap in the market, we focused on creating a brand strategy that embraced their grassroots authenticity whilst building foundations for significant growth. The core insight driving our approach was simple: men needed a space that felt genuinely welcoming, without judgement or pretence.

Our brand identity centres on human connection through powerful visual symbolism. The logo features an 'M' where each side represents human silhouettes standing together—a visual metaphor for support that communicates instantly. We selected Bebas Neue for bold, straightforward messaging, complemented by a monochrome palette of "Earth Black" and "Deep Grey" with "Harmony Green" representing hope. The verbal identity crystallised around "Come As You Are, You're Welcome Here"—a tagline we brought to the forefront of their messaging to embody unconditional acceptance.

Our comprehensive approach included website strategy and development, creating a content-first digital platform that makes it easy for men to find meetups and access resources. Ongoing brand management, social media strategy, and marketing support have helped scale their impact from hundreds to over 5,000 members. We developed regional expansion blueprints, successfully launching groups like Wolverhampton, and provided campaign development that secured national television coverage. From WhatsApp group to recognised charity, we've built a movement that's changing conversations around masculinity and mental health—one connection at a time.