X Rate Capital approached us wanting to disrupt the currency exchange market with lower rates and fairer structures. They needed a brand identity and digital presence positioning them as "The Smarter Way To Move Money, Globally" whilst appealing to younger international investors and businesses. Our three-month Keystone engagement encompassed comprehensive brand strategy, identity creation, and website development all designed to position X Rate Capital as a forward-thinking alternative to traditional exchange services.

Strategic workshops with X Rate Capital's founder revealed their operational advantages and long-term vision. Market research uncovered a critical insight: whilst younger demographics increasingly engage with international money transfers, most competitors maintain unapproachable, overly corporate aesthetics.

We positioned X Rate Capital as the progressive alternative, combining technological innovation with genuine transparency. The visual identity balanced financial credibility with contemporary design—mint green and light blue gradients evoke stability and innovation whilst creating movement reflecting cross-border transactions. The logomark features a crafted "X" symbol with detached sections, creating the impression of crossing over—a subtle visual metaphor for seamless international transfers that works effectively across all digital and physical applications.

Our website strategy created intuitive pathways guiding visitors from information to platform access. We developed streamlined navigation with seamless FX platform and CRM integrations for efficient onboarding, built on scalable architecture designed to accommodate rapid growth. The launch exceeded expectations with over 100 customers onboarded organically in the first month, validating our approach of creating a brand that speaks to evolving international finance users whilst maintaining essential credibility.